A version of this post originally appeared on Tedium, a twice-weekly newsletter that hunts for the end of the long tail.
In this age of absurd analytics, Twitter nontroversies, and over-the-top digital campaigns, it seems insane that a yard sign could have any effect on most people, especially for large-scale presidential campaigns.
For one thing, compared to tweets and social media platforms, such signs are not cheap. And they only show logos! There are no policy statements to be found anywhere on these signs.
But, for some reason, they persist. That’s despite the fact they’re not cheap.Read More